AdventHealthMarketing Specialist
Davenport, FL

All the benefits and perks you need for you and your family:

· Benefits from Day One

· Student Loan Repayment Program

· Career Development

· Whole Person Wellbeing Resources

· Mental Health Resources and Support

Our promise to you:

Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

Schedule: Full Time

Shift : Days

Location: 40100 US-27, Davenport, FL 33837

The community you’ll be caring for: AdventHealth Heart of Florida

· AdventHealth Heart of Florida is a licensed 193-bed acute care hospital, coupled with outpatient services including imaging, rehab, lab and wound care, that has been serving the community for over 50 years.

· As a part of the AdventHealth network patients will have greater access to a wide range of innovative therapies, new research, leading-edge technology and an extensive team of medical specialists.

· High-quality care that has been recognized by the Joint Commission, the American Heart Association and the American Diabetes Association.

· Located in Davenport, FL., which is close to major destinations, like Busch Gardens, Legoland, and Walt Disney World, without being located in the central hub of tourism.

The role you’ll contribute

The Marketing Specialist is responsible for collaborating with the Director of Marketing and other marketing team members in the planning, development and implementation of marketing and communications initiatives for AdventHealth Heart of Florida and AdventHealth Lake Wales.

Using subject matter expertise and technical knowledge, leads execution of various marketing, communications, and public relations initiatives such as: traditional advertising, digital advertising, social media and other electronic communications, marketing collateral, special events, community outreach, sponsorships, public relations, physician marketing, internal and external communications, developing presentations, conducting / reporting on market research and trends, developing communications assets for internal and external audiences, such as newsletters and other communication vehicles; copywriting for social media and other electronic communications methodologies, as appropriate. As directed, serves as backup point of contact for media relations on campus.

Responsible for supporting marketing growth strategies in volume, market share and other metrics, and for tracking program ROI to achieve objectives. Supports project management, planning and execution for campaigns and programs to support service lines, strategic priorities, physician marketing goals, and internal communications strategies. Assists with development and daily management of marketing budgets and communication initiatives for AHHOF and AHLW.

Actively collaborates with campus, division, and corporate team members as well as external contractors, agencies and freelancers, including direct mail vendors, graphic designers, photographers, videographers, digital web team, practice administrators and managers, business development team and physicians to achieve desired outcomes. Actively participates in outstanding customer service and accepts responsibility in maintaining relationships that are equally respectful to all.

The value you’ll bring to the team:

· Collaborates with marketing team and colleagues across organization to develop and implement AH marketing and communications initiatives.

· Manages department traffic/overall project planning and books and submits artwork as needed to publications and agencies.

· Serves as lead copywriter and project manager for assigned marketing and communications projects and collateral materials – takes assigned projects from concept through implementation.

· Leads event planning for both internal and external audiences. Leads AHC participation in sponsorships and external events and activities. Coordinates and organizes consumer and community driven events, including: volunteers, catering, venue, event team coordination, and ROI.

· Sources and manages inventory for promotional items and collaterals. Interfaces with print shop. Purchases and maintains supplies for events.

Qualifications

The expertise and experiences you’ll need to succeed :

· Bachelor’s Degree in Communications, Mass Communications, Public Relations, Journalism, Business, Marketing, Advertising, Health Science or similar field.

· Three or more years of experience in communications, public relations, marketing, communications, advertising, internal corporate communications, or sales with proven results required.

· Public Relations and/or Advertising agency or healthcare experience strongly preferred.

· Valid Florida driver’s license

KNOWLEDGE AND SKILLS REQUIRED:

· Fundamental knowledge of marketing and communications.

· Strong written and verbal communications skills are a must – with demonstrated ability to translate organizational needs into a concept and adapt writing style for specific audiences.

· Proficiency in AP writing style standards.

· Strong presentation skills, and ability to develop content and visuals for presentations.

· Strong computer skills are required with high proficiency in Microsoft Office including Outlook, Word, PowerPoint, and Excel. Knowledge of Adobe Acrobat Pro.

· Basic working knowledge of Publisher, Visio, Photoshop, Illustrator and/or Adobe InDesign is preferred.

· Hands-on working knowledge of social media sites for business, including but not limited to Facebook, Twitter, LinkedIn and YouTube. Demonstrated ability to grow consumer loyalty and followers in the social media space.

· Ability to implement initiatives independently with minimal supervision. Must be a self-starter.

· Strong time management and organizational skills with sharp attention to details. Strong project management skills are a requirement.

· Ability to function in a fast-paced environment, juggling multiple projects and deadlines.

· Ability to plan, execute and manage community and special events.

· Ability to work well with others using tact and diplomacy. Must be a team player.

· Ability to influence and coordinate efforts of other team members in support of marketing initiatives.

· Ability to always display a professional manner and maintain confidentiality. Must be able to communicate adeptly at all levels of the organization.

· May be occasionally asked to work nights or weekends, represent the group at community events, and drive to different AH offices and facilities throughout the Tampa Bay area.

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.

Job Snapshot

  • Facility: AdventHealth Heart of Florida and Lake Wales

  • Job Schedule: Full-time

    Pay Range: $24.67 - $37.01

  • Location: Davenport, FL

  • Job ID: 24022649

  • Job Family: Marketing & Communications

  • Shift: 1 - Day

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