CRM Manager- Marketing Digital Enterprise at AdventHealth

Date Posted: 7/7/2020

Job Snapshot

  • Job Schedule
  • Date Posted:
  • Job ID:
  • Job Family
    Marketing & Communications
  • Travel
  • Shift
    1 - Day
  • Organization
    AdventHealth Corporate

Job Description


CRM Manager- Marketing Digital Enterprise

AdventHealth Corporate

Location Address: 9439 Forest City Cove, Altamonte Springs, Florida 32714

Top Reasons to Work at AdventHealth Corporate

  • Great benefits
  • Immediate Health Insurance Coverage
  • Career growth and advancement potential
Work Hours/Shift:
  • Full-Time, Monday – Friday

You Will Be Responsible For:

  • Assist supervisors, technicians, and project managers in preparing scope, time, and cost estimates in addition to integrations and staff training of CRM products and third party plug-in applications. 
  • Evaluate business process and technical needs for CRM and marketing activities.
  • Anticipate, identify, and maximize appropriate marketing and IT solutions within the assigned departments of AHS administration in an effective and timely manner.
  • Works with marketing and its partners to develop consumer segments and personas providing analytics to back up rationale.
  • Regularly operate under deadlines and may be subject to extreme workloads.
  • Actively participate in outstanding customer service and accepts responsibility in maintaining relationships that are equally respectful to all. 
  • Develop strategies and execute key plans in line with organizational vision and as a key part of driving and meeting marketing accountabilities.
  • Manage the Customer Relationship Management (CRM) system and leverage cross-functional partnerships and applying industry findings, trends, and recommendations.

What You Will Need:
  • Bachelor’s degree in IT, Marketing, Statistics, or related field OR 5 years of equivalent experience in a healthcare setting
  • 3 to 5 years of experience in CRM, direct response marketing programs, market data research, or analysis with an emphasis in healthcare or business applications
  • 3 to 5 years of experience in developing and presenting proposals to executive management
  • Experience as a CRM system administrator.
  • Experience in developing consumer segments, target audiences, and consumer persona profiles with the ability to provide rationale and data to back up findings.
Job Summary:

The Program Manager for Customer Relationship Management (CRM) applies technical expertise to support the implementation, monitoring, data input and integration, maintenance, and optimization of CRM marketing efforts, all with the goal of providing advanced digital experiences with optimal patient engagement and service.  This position helps educate the organization on CRM and also proactively advises leadership on performance and develops plans for increased ROI based on CRM data insights and facts. This position reports to the Director of CRM, Analytics, and Call Center and supervises CRM Specialists.

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.

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