AdventHealthSocial Media & Communication Specialist
Killeen, TX

All the benefits and perks you need for you and your family:

  • Benefits from Day One

  • Paid Time Off from Day One

  • Career Development

  • Whole Person Wellbeing Resources

  • Mental Health Resources and Support

Our promise to you:

Joining AdventHealth Central Texas, AdventHealth Family Medicine Rural Clinics and AdventHealth Rollins Brook is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

Schedule: Exempt

Shift : Day Shift

The community you’ll be caring for:

§ Located in the heart of Texas, AdventHealth provides care for the citizens of Bell, Coryell and Lampasas counties.

§ AdventHealth is committed to reinvesting in the community by offering the services, technologies, and facilities to set the standard with the continually changing healthcare industry.

§ As a member of our team of more than 1,000 employees you will enjoy competitive salaries, exceptional benefits and opportunities for growth while working in an environment that is centered around our mission of Extending the Healing Ministry of Christ.

The role you’ll contribute:

The Social Media & Communications Specialist is responsible for creating and managing the social media platforms that elevate global strategic initiatives while also creating visual content that connects audiences with the AdventHealth brand. The position actively collaborates with marketing, communications and senior leadership teams to curate content and advise on future social media strategies and opportunities and to create an editorial calendar and structure that aligns content with volume driving marketing campaigns, brand messaging, and internal and external communication strategies. Develops social media strategies with core internal audiences to help elevate team culture and morale while promoting messaging on the service standards, mission, vision and values inside AdventHealth. Position reports to the Director of Marketing and Community Benefit.

The value you’ll bring to the team:

· Develop and maintain existing and all future social media pages for regional messages across all digital platforms.

· Manage content and messages on all assigned social media platforms within AdventHealth corporate guidelines and best practices.

· Develop, oversee and manage social media calendar content for the social media pages.

· Assist facilities with appropriate brand messaging on social media platforms, as needed.

· Cultivate compelling social media campaigns and partnerships for both internal and external messaging opportunities to optimize content strategy across platforms and audiences.

· Lead social media strategies and execution to develop brand awareness

· Responsible for understanding and utilizing social media message matrix for social reputation management and effective crisis communication. May also be doing work on reputation management on hospital pages.

· Use appropriate digital platforms (social and web) to share the day-to-day stories of inspiration and expertise inside AdventHealth.

· Use appropriate social media platforms to effectively leverage television, print, and radio opportunities and successfully promote partnerships and community-based events.

· Generates video stories, highlights, live videos and photography for social media

· Maximize internal and external social media opportunities that help build our brand, increase volume, and improve culture.

· Responsible for tracking and reporting metrics on social media engagement across all platforms.

· Works with marketing teams to understand locally based opportunities that can be used for system-wide messages on social media platforms.

· Assists with media relations when needed.

· Create and distribute press releases, media alerts, public service announcements as appropriate.

· Develop, maintain and update web content for AdventHealthCentralTexas.com and AdventHealthRollinsBrook.com.

· Attends and participates in departmental meetings.

· May represent the department on cross-functional teams and/or task forces within the hospital.

· May occasionally work, help volunteer and/or represent the company at events held during the day, evening or weekends.

The expertise and experiences you’ll need to succeed :

Minimum qualifications :

· Bachelors or advanced degree from an accredited institution with a major in Marketing, Business, Communications, or related field requiews

· Social media management in a corporate and/or multi-location organizational structure preferred

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.

Job Snapshot

  • Facility: AdventHealth Central Texas

  • Job Schedule: Full-time

    Pay Range: $21.566 - $32.349

  • Location: Killeen, TX

  • Job ID: 24020657

  • Job Family: Marketing & Communications

  • Shift: 1 - Day

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